E-commerce PBL
Design and development of a custom e-commerce and quotation platform for PB-L, an Argentine biotechnology company focused on molecular biology, genomics, diagnostics, and life science solutions.
The project included UX strategy, information architecture, wireframing, interface design, WordPress development, WooCommerce implementation, content production, testing, deployment, and ongoing maintenance.
Built to support a highly specialized scientific catalog, the platform enables researchers, laboratories, universities, and industry professionals to efficiently discover products, request quotations, and access technical information through a streamlined user experience.
Key Highlights:
The platform was designed to organize a highly specialized biotechnology catalog while providing a clear and intuitive navigation experience for researchers, laboratories, universities, and technical professionals. Special attention was given to product categorization, industry segmentation, quotation workflows, and technical content accessibility.
Final Result
The result is a scalable digital ecosystem that supports PB-L's commercial operations, strengthens its scientific brand positioning, and improves product discovery across a complex catalog of biotechnology solutions.
Category:
WEB, DESIGN
Software:
ADOBE, FIGMA, WORDPRESS
Service:
UX/UI DESIGN, WEB DESIGN, CONTENT STRATEGY, QA TESTING, E-COMMERCE,
Client:
Date: